As a Member of the Southwest Airlines WiFi/IFE Team, Tara is responsible for ensuring the best possible experience for Customers while engaging with WiFi/IFE onboard Southwest aircraft. Tara builds relationships across multiple departments within Southwest to provide strategic direction. Tara takes great pride in finding new opportunities to educate others on the ever-growing presence of WiFi/IFE at Southwest. Tara began her career at Southwest Airlines as an Intern on the Customer Experience Team.  Recognizing that focusing on the Customer was an area of passion for her, she continued to grow within the role and her time on the Team consistently impacts her work today. Being able to work on WiFi/IFE gives Tara the opportunity to bring this passion for the Customer and a desire for operational efficiency together into one outcome. Tara grew up in the great state of Texas, graduating with a BS in Marketing and a BS in Management from Oklahoma State University. She rounded out her education with an MS in Logistics and MBA concentrated in Operations Management from the University of Texas at Arlington.